UnLtd: FY22 Impact
See the highlights of how the media, marketing and creative industry got together in FY22 to support young people at risk and the collective impact we had.
Campaigns
This year, we went BIG on our campaigns and brought our industry together to do what we do best - creative communications - to raise awareness and funds for young people at risk.
Scroll down to see some of the highlights from FY22.
We taught 80 million men it's okay to cry.
The Hallway helped fight toxic masculinity and increase help seeking in men with their clever ‘Boys do Cry’ campaign for Gotcha4Life. The results – over 160million people reached with 51% of viewers increasing their intention to seek help for mental health difficulties.
Watch the full film here.
We took an $8.7m stand against bullying.
Our industry stood united against bullying with Mediacom securing over $8.7M of media inventory across 31 generous media owners to support the Dolly’s Dream campaign. The campaign reached over 60% of Aussies, delivered a 100% increase in donations and raised major awareness for the important work that Dolly’s Dream do to fight bullying. Not only did Mediacom support Dolly’s Dream with securing an incredible media campaign, the team also got all behind wearing blue for Dolly and raised $35,000 on Do It For Dolly Day.
We empowered people to stop pretending.
With the support from Spark Foundry and several generous media owners, we showed how Pretending is Painful – a new campaign for Heart On My Sleeve that showcases our tendency to put on a "brave face" and mask a mental health struggle, only to suffer more in silence.
We empowered First Nations girls to shoot for the stars.
The Perth advertising community came together to help create the first ever TVC for Shooting Stars, a WA charity that empowers Aboriginal girls and women to make informed choices about their education and employment journey, helping them shoot for the stars. The campaign was ideated by 303 MullenLowe with media by Initiative and support by several media owners across all media.
We got in our PJs to help children in foster care.
Once again, thanks to the generosity of OMD and many media owners, we got the nation wearing their pyjamas on National Pyjama Day, to raise over $570,000 to help children in foster care.
Funding
Through our partnerships, events and charity grants program, we've helped fund critical programs for our charity partners supporting children and young people at risk.
See highlights of some of the key projects funded below.
We helped young LGBTIQ+ individuals realise their potential.
In memory of industry pioneer Sam Smith, who sadly lost his life in 2020, UnLtd joined forces with The Pinnacle Foundation to set up a special scholarship for young LGBTIQ+ Australians in the fields of marketing, advertising, technology or communication. Thanks to the generosity of the industry, and those who knew Sam, the scholarship has already raised over $155,000.
"I know Sam would be so proud of the legacy we are creating in his name. He would love that we are giving young people the chance for an education, but more importantly the chance to be supported as their true self, just like him.”
We helped kids in rural NSW have a safe place to go to for 3 more years.
There was not a dry eye in the house when Channel Nine announced that they will continue to fund the operations of LeaderLife in Dubbo and Down The Track in Lake Cargelligo for another 3 years with a $300,000 donation to each charity! This funding is life changing for the hundreds of children supported by these two impactful organisations.
“Joh and Lana are exceptional people who have not only changed the lives of hundreds of young people, they have changed the lives of generations to come. I'm so proud that our team can play a small part in making sure that they can continue to do their amazing work.'
We helped MMAD get a forever home.
Yahoo and UnLtd combined forces to commit $180k over 3 years to help MMAD secure their Forever Home – their Gosford HQ which has been their home since 2010. MMAD provide a sense of home and family to every young person who walks through their doors.
"Having worked with MMAD for a number of years, it’s incredible to see the impact this small but mighty Aussie charity is making every day in the lives of hundreds of disadvantaged youths. Helping them secure their forever home has created a sense of stability for every young person to turn to and long-term sustainability for MMAD to continue their great work into the future. We are an extension of MMAD, and see them as an extension of our Yahoo family, and believe as a partner we should use our collective power and influence to create positive social change."
We helped kids who have lost their parents be kids again.
The UnLtd Cup in Melbourne once again raised funds for the Mirabel Foundation with $45,000 donated to help break the destructive cycle of addiction and give Mirabel children the childhood they deserve. The donation helped fund the Mirabel Foundation Youth and Children’s Program for young people who are experiencing crisis and are at high risk of repeating the destructive behaviours of their parents.
Volunteering
In FY22 you volunteered more than ever with over 3,900 skilled volunteering hours and another 1,100 of general volunteering.
From gardening, picking limes and cooking meals for the homeless to using your marketing skills for good, you have made a massive impact to our charities and the young people they support.
In FY22, we also welcomed another 16 amazing individuals to become our Ambassadors for Good.
Products & Projects
We started saving lives, one cup of tea at a time.
MOOD Tea is our industry's first ever social enterprise selling tea that looks good, tastes good and does good with all profits going to fund youth mental health projects. It's a great example of what our industry can do when we work together!
We launched MOOD Tea in Woolworths.
In June 2022, MOOD Tea launched at 865 Woolworths stores nationwide. A game changer for MOOD! We got the industry involved by snapping selfies in the aisles and spreading the word.
Big thanks to everyone who has bought MOOD Tea or helped us spread the word and fight youth suicide.
We secured a $10m ad campaign to promote MOOD Tea.
Thanks to our creative partners MAUD and The Monkeys, part of Accenture Song, our media partners OMD and Carat and the many media owners donating inventory, MOOD Tea has already reached hundreds of thousands of customers .
We launched the brand in August 2021 with a clever campaign by MAUD and The Monkeys, part of Accenture Song with OMD securing over $10m of media inventory. This FY, our media partners Carat have already helped secure another $10m worth of media inventory to drive customers to Woolworths to buy MOOD Tea.
Watch the launch campaign here.
We trained 500 young people on mental health skills.
The profits from MOOD have already funded mental health programs for 500 young people with batyr and The Sebastian Foundation, providing students with practical support for mental health and empowering them to find help. And we're only getting started!
We continued to smash the stigma around mental health in our industry.
Through the work of Mentally Healthy, chaired by UnLtd and Never Not Creative, we continued to empower and educate our industry on the importance of mentally healthy workplaces through various events and inititatives.
Together with Bare Feat, we also trained over 400 people in Mental Health First Aid, giving people the ability to spot and support colleagues dealing with mental ill health.
Events
There was a LOT of rain at our events this year but even the wild weather didn't stop 5,250 of you from joining us to bat, surf, climb, swing and sail for good! From Big Chats to Big Kahuna, we held over 30 events across Sydney, Melbourne, Brisbane and Perth to raise funds and awareness for youth at risk.
Thank you.
To everyone who has supported us this year, this impact couldn't be possible without each and everyone of you. Whether you joined one of our events, used your skills for good, donated media inventory or auction prizes or helped spread the word, you've all made a huge difference.
Thank you for your support.
Built with Shorthand